"Speedo International Ltd. is an Australian representative of swimwear as well as swim-related accessories based in Nottingham, England. They have roots in Australia however are no longer made in Australia. Established in Sydney, Australia, in 1914 by Alexander MacRae, a British emigrant, the industry-leading company is now a subsidiary of the British Pentland Team. Today, the Speedo brand can be located on products varying from swimsuits and also safety glasses to wristwatches. The Speedo brand was formerly manufactured for and marketed in The United States and Canada as Speedo USA by PVH under an unique continuous licence, who obtained prior licensee Warnaco Group in 2013. As of January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash money based on regulative approval.

Based on its Australian origins, Speedo makes use of a boomerang as their icon. As a result of their success in the swimwear industry, the word "" Speedo"" has actually ended up being identified with racing swimwear. "